Keep the source attached
Review channel spend, delivery and attributed outcomes alongside website results. Preserve the reporting period, attribution basis and definition behind each number.
Fragmented inputs. One working foundation.
Your marketing data lives across platforms with different names, metrics and reporting tools. Mosaic brings data and creative into a warehouse, normalizes the context and makes it usable across channels and lines of business.
From connected inputs to a considered action.
- Connect
Data and creative
Paid media · Website · Search · Social
- Normalize
One warehouse
Names · Definitions · Business context
- Understand
A shared decision layer
Reporting · Benchmarks · Prism · Knowledge
- Act
A controlled next step
Recommendation · Review · Authorized action
Connected context, with the measurement basis preserved.
Connect the business context
Organize campaigns and reporting by business unit. Review a shared portfolio view, then drill into the part of the business that needs attention.
Bring creative into the same view
Keep assets, formats, campaign context and performance together. Prism adds creative observations, comparable scores and specific test ideas.
Track changes worth investigating
Surface anomalies and trend checks. Review whether a change reflects performance, measurement or reporting context before acting.
Bring your sources into the conversation.
Scope connections around the accounts you use. Field coverage, refresh schedules and activation access depend on the source and your permissions.
Paid media
Google Ads, Meta, Microsoft Ads, TikTok, Snapchat and The Trade Desk.
Measurement
Google Analytics 4, Campaign Manager 360 and Google Search Console.
Search, social and AI
Organic social reporting and connected AI answer visibility, alongside website analytics.
Different names. Shared meaning.
Connect platforms that speak different languages. Mosaic brings their data and creative into a warehouse, normalizes naming and business context, and keeps the original source close to the result.
MetaGoogle AdsSearch ConsoleThe Trade DeskWebsiteCreative
Mosaic warehouse
Campaign · Channel · Business unit · Creative
One reporting languageNormalized names and definitions
Source-aware outcomesAttribution stays attached
Know what your numbers can support.
Measurement health makes missing context visible. Review freshness, tracking coverage and outcome mappings before deciding whether a change is a marketing problem or a measurement problem.
Measurement health
Feed freshnessCurrent
Campaign trackingReview coverage
Conversion basisSource identified
Creative assetsCoverage tracked
A clear path from a coverage gap to an informed next step.
One portfolio. Every line of business.
Move between the company picture and the teams, brands or business units behind it. Keep spend, creative and performance connected without forcing every outcome into the same attribution model.
Connected viewPortfolio
Business unitCommerce
Business unitServices
Business unitExperiences
A few useful distinctions.
Does normalization mean all conversions can be added together?
No. Platform-attributed conversions can overlap and use different attribution rules. Mosaic keeps those sources distinct from website outcomes; spend and outcomes need their own aggregation rules.
Which sources should we discuss in a demo?
Bring your paid media, website analytics, search, social and AI visibility sources. We confirm account access, available fields, refresh schedules and connector requirements for your setup.
Keep the whole picture connected.
See Mosaic in action.
Email us about your business, the channels you use and the questions you want to answer. We will arrange a walkthrough of Mosaic’s reports, creative insights and recommendations.
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