What people ask
Queries and landing pages by awareness stage
Understand discovery before the click.
Bring organic search, website behavior, social reporting and AI answer visibility into the same marketing conversation. See where demand exists, how people discover you and where your message needs to change.
Discovery in context
Search and AI visibilityHow your brand appears
Mentions, sentiment, position and category gaps
What follows the visit
Sessions and outcomes on their source basis
Answer visibility and site outcomes are different measurements.
Search demand by awareness stage
Review queries and landing pages across five stages: unaware, problem aware, solution aware, product aware and most aware. Keep uncertain classifications visible.
Brand and performance in balance
Review awareness, consideration and conversion activity. Compare a campaign’s intended stage with its message to identify mismatches worth testing.
Visibility across answer engines
Review mentions, share of voice, sentiment and position across a defined set of AI answers. Compare tracked brands, categories and concerns raised about your brand.
Connect visibility with site outcomes
Keep AI-referred sessions, conversions and revenue separate from answer visibility. Review organic social by network, format, business unit and site impact.
The same message does not fit every moment.
Mosaic maps search demand, campaigns and landing pages to stages of awareness. See where your message fits, where demand is developing and where brand investment meets performance.
Solution aware
Make the options clear.
Explain the approach and the trade-offs.
AwarenessConsiderationConversion
Your brand, through a different lens.
Understand how answer engines describe you, which tracked competitors appear and which questions expose a gap. Connect that perspective with search and website behavior.
Answer visibility
PresenceMentions and share of voice
PerceptionSentiment and objections
PositionRecommendation and first pick
OpportunityCategory and competitor gaps
Defined prompt coverage, with referral outcomes measured separately.
Follow discovery into the visit.
Review landing-page intent, engagement and connected outcomes alongside organic social. Compare networks, formats and content themes to understand what earns attention and what follows it.
Discover
Search · Social · AI answers
Engage
Landing page · Content · Intent
Understand
Sessions · Key events · Outcomes
A few useful distinctions.
Is AI visibility the same as market share?
No. Visibility describes the sampled answers in a defined prompt set. It does not measure the entire market, all searches or all AI conversations.
Does an awareness label prove someone’s intent?
No. Query and message labels are interpretations of the available words. Review them with source data and keep uncertain or unclassified inputs in view.
Keep the whole picture connected.
See Mosaic in action.
Email us about your business, the channels you use and the questions you want to answer. We will arrange a walkthrough of Mosaic’s reports, creative insights and recommendations.
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