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Skincare creator conceptVideo · No audio
← Mosaic platformUnderstand the creative.
Understand the creative.
Make the next test clear.
Prism watches and scores your video creative, bringing the message, visual context and possible next test into focus. Your team reviews the evidence and decides what to try.
See Prism in actionMosaic · Prism creative intelligence
“Your Daily Reset”
01
Understand the message
A creator holds the serum in a close-up frame, keeping the person and product visible.
02
Keep the comparison useful
Compare creative with the same channel, objective and format. Separate observations from possible explanations.
Prism watches and scores video creative, helping your team review the message and choose what to test next. It does not predict revenue or return on spend.
A useful observation
should lead somewhere.
Move from what is visible to a practical question. Keep the distinction between observation, interpretation and a proposed test clear.
Who keeps watching
Share of viewers at each point in the video
25%50%75%End
Prism
Video creative reviewCreative choices in context, compared with similar video ads.
Stop
86
Hold
78
Click
72
Convert
61
Fit
94
Why it scores this way
- The product is visible from the opening frame.
- A person demonstrates the routine in a single setting.
- The ending could make the next action clearer.
What’s in it
A creator holds a serum beside her daily skincare routine. A close framing keeps attention on the person and product.
What to test next
Prism · CreativeBring the product into the opening frame
Compare product-first openings with slower introductions in similar video ads. Keep the audience, objective and budget consistent.
Product in opening36% hook rate
Later introduction24% hook rate
18 creatives with · 24 without · Same channel and objective. An observed association, not a promised lift.
Ready for review
Understand the ad
Review the subject, setting, message and format. Video analysis requires access to the video itself, not just a cover image.
Compare like with like
Compare ads within the same channel, objective and format. Group repeated creative without treating every placement as a new idea.
Choose the next test
Change one element, such as a headline, offer or call to action. Keep the hypothesis and your decision together.
Prism supports creative review and testing. It does not predict revenue or return on spend.
Creative DNA and lineage
Example test familyOriginal creative
Variation AProduct-led headline
Image and audience held consistent
Variation BBenefit-led headline
One message change to compare
Keep the source, changed elements and test hypothesis connected. Example variations are not executed campaigns.
Creative comes in more than one format.
Product shots, creator-led concepts and motion assets, together with the context your team needs to review them.
Original generated imagery animated for this design example. These are not filmed creator endorsements or customer campaigns.
A few useful answers.
Does Prism predict performance?
Prism helps structure creative review and testing. It does not promise revenue, bookings or a return on spend.
Is the creative shown here a customer ad?
No. The creative on this page was created for the website.
Does a recommendation change an account?
These demonstrations do not save or execute changes. Your team decides which ideas to review and test.
See Mosaic in action.
Email us about your business, the channels you use and the questions you want to answer. We will arrange a walkthrough of Mosaic’s reports, creative insights and recommendations.
No email app? Copy the address into your preferred email service. Opening a draft or copying the address does not send a message or book a meeting.